The Secret To Success in The Beauty Industry

Have you always wanted to train to become a professional in beauty therapy but you have no idea where to start? We provide you with the best beauty training around! Once you’re qualified there are many different avenues for you to go down, we want to touch on successfully starting up your own brand. Here at Fingertips and Beauty, we can help you along your journey to success and domination. Starting your own business can seem very overwhelming and we have some top tips for you to follow to help you set up your business whilst becoming a trusted beauty therapist.

Initially, this is your chance to do your own research, this is key when starting up your own business. Look at best practises used by your competitors and take a look at similar businesses in the local area. This is your opportunity to take a close look at the products or services they offer and the prices they charge. From the information you gather, this is where you will begin to decide what treatments you’re going to offer and will help you make decisions on setting your price list. Make sure you set up an online presence for your business, including a website and social media pages. Once you begin to build your following, you can create polls to find out what kind of treatment your clients are looking for. Your brand is focused solely on your customers, the treatments you offer need to be appropriate to your target audience. Therefore, speaking to your clientele is highly beneficial in the growth of your business.

Start small and build up your client base. Initially, when starting up your business, you will find that your clientele is small but don’t see that as a negative. It is crucial that in the beginning you stay versatile and offer a wide range of treatments. This is ideal as it will allow you to engage and bring in a range of clients. Further to this, do not feel under pressure to learn every single beauty treatment, once you have the basic knowledge you will naturally find that you begin to have a preference of the treatments you offer. This may result in your specialising in a particular treatment, but we would advise that you do not limit yourself to just one service. Ultimately the path you decide to go down is up to you, this is your opportunity to go down your desired path to success. This is one of the benefits of the beauty industry, the extensive range of treatments will mean you have many more options on offer.

Carefully consider your finances and be strict on the profit which you are making. Although you may be living a dream, doing your dream job whilst running your own business it is important that you still take a professional approach to running your own company. Take this opportunity to seek professional advice, this will be key when setting up your business. In addition to this, you can offer discount prices of bundles for your clients. This is a great way to maintain your client base whilst offering a wide range of treatments.

Your company branding is crucial; this is what will make or break your business. If you come across trustworthy and professional, you are more likely to see new clients coming to you for your services. Take this opportunity to build an online presence, for example, social media platforms and a website. This is the key to your business success and domination. Publish your price list and client reviews and outcomes, this is a great way for you to gain potential clients trust.

For more information regarding setting up a successful business in the beauty industry, talk to our team here at Fingertips and Beauty. In addition to this, we offer beauty courses from level 2-4, take this opportunity to build on your existing knowledge whilst gaining more qualifications. Take a look at the courses we offer and talk to our team today to find out more! Join our beauty academy London today!

8 views0 comments


  • Black Facebook Icon
  • Black Instagram Icon

40 Green Lane, Northwood, London, HA6 2QB