After completing your Level 2/3 beauty course here at Fingertips and Beauty, we want to aid your progression and help you take your new-found skills and knowledge into the real world. We have created a great guide on how to start up your own mobile beauty business. This way you can be your own boss and work at times that suit you. Whether you are a working mum, or prefer treating your clients in the comfort of their own home, building your own mobile business could be perfect for you!
Choose a relevant and personal business name
The business name is the first thing that your prospective clients will see and will build their first impression of the business. It is always a good idea to pick a name that is relevant to the industry, for example, including nails, hair, or beauty in the brand name. Another tactic when choosing a name that works well is by creating one that is personal to you, whether that be including your own name, or picking a name/idea that connects with you. This is a great way to build a brand that feels friendly and welcoming as you are sharing a personal touch with your clients – It will also make the brand more recognisable!
The Legalities – (don’t be scared)
The most important part of starting a mobile beauty business is to make sure your business and clients are insured. This way you can operate your business legally and safely – while protecting yourself, our business, and your clients. You must consider the following insurance options for your business –
- Public Liability Insurance – This protects you from customer claims regarding injury and loss/damage of property
- Product Liability Insurance – This covers all injuries caused by products that your company provides
- Professional Indemnity Insurance – This covers the cost of compensating customers that require monetary value returned due to poor interactions with the business
Dependent on the treatments that you want to provide, you will need to source high quality equipment to fulfil all the needs of the business. For instance, if you are going to be providing nail enhancement services, then you will need to stock a full range of tools and colours to provide a professional service. This also includes transport as your business will be mobile. If you are looking to invest in new vehicles or use your own, make sure you update your insurance accordingly so that you are covered.
Promoting Your Business
Marketing your new business doesn’t have to be expensive, as long as you are willing to put in time and effort to see your business grow. The best platforms to start your new business would be Instagram and Facebook as you can post organically at no cost. However, to create a credible brand, you will require a website build – but this lasts forever so it is a great investment! As the business grows, you can then explore higher cost marketing strategies to take your business to the next level.
Are you looking into a new career path but have yet to gain the qualifications? Here at Fingertips and Beauty, we offer a wide range of professional beauty courses at our Beauty Academy in London. Get in touch today to start your journey to become a qualified beauty therapist. This is just the first step on the road to your new career as a mobile beauty therapist!