A successful salon will undoubtedly be owed to the services they offer. For this reason, it is considered essential to provide a range of treatments that appeal to the various tastes, needs and personalities of your clientele. Other aspects to consider include the clients' journey with your salon from their experience walking through the door and meeting your team to the treatments you offer. Fingertips and Beauty are on hand to detail how you can give your clients the best experience in your salon.
Investing in the education of your staff and having a diverse team is very important if you're looking to improve diversity in your salon. It would help if you considered inclusive training to teach your staff about differences such as identity, race, physical ability or age. So no matter what requirements or needs they may have, they feel comfortable and relaxed.
Popular Beauty Salon Services to Offer
When choosing which services you want to offer, it is essential to represent your community by amending your services to suit all skin types and ages. Research which products work best and are formulated for different skin types. For example, you could offer various services for acne scars/acne-prone skin, wrinkles, age spots etc.
There are many additional services you could provide; from trending treatments for 2022 to a classic staple treatment, so here are some popular beauty treatments you should consider offering to your clientele:
In the coming year, beauty salons will see more and more men walking through the door and throwing out the Idea that caring for your appearance, body, and skin is purely for women. You should consider marketing and amending your services to suit men in terms of your services.
A significant trend to incorporate in your beauty salon is to invest in plant-based organic products as people are trying to minimise their carbon footprint on the environment.
Have you ever explored the possibility of ice in your beauty services? Ice globes, ice cubes, and cryotherapy can improve blood circulation, reduce puffiness, and relax veins. These treatments are becoming more and more sought after, so these would be excellent services to offer your clients.
The Brazilian wax is a traditional beauty treatment that many women regularly book for. This style of intimate waxing is a staple in beauty salons, so make sure to offer this in your salon to prepare your clients for bikini weather!
Another classic at beauty salons is a hot stone massage. You can indulge your clientele in a relaxing neck, shoulders, back, or full body massage to help unwind and destress.
More so, your salon could offer bespoke package treatments - tailored to a particular type of client, such as mums or pregnant women. Designating a specific time or service to their requirements will strengthen their trust in you and positively build your salon's reputation.
Learning New Techniques
Suppose you're looking to seek out new services and treatments for your clients. Then it would help if you considered expanding the services you already offer or adapting your current services to be more inclusive and suit a wider variety of clients. One way to achieve this is by completing beauty courses such as aromatherapy, eyelash extensions, Indian head massage, and threading.
Fingertips & Beauty offer an array of courses that can help beauticians establish themselves or progress in their career and learn new services for their salon. We are a professional beauty school based in London offering a wide range of beauty courses with specialist training from our highly qualified team. With over 20 years of experience within the beauty industry, we assist those with all levels of knowledge, even those looking to learn and introduce new services to their beauty salon. Should you wish to learn more about enrolling on one of our courses, visit the website today!